brassTV is a magazine-style TV show about young adults, money and real world stuff™. It is not a financial show, though it contains plenty of financial content. It’s not a reality show, though it’s rooted firmly in reality.
brassTV is a lifestyle show with making, managing and multiplying money at the core of that lifestyle. The show takes a narrative approach, following the activities of brass|MEDIA and its son/father owners, 24-year-old founder and CEO Bryan Sims, and COO/co-founder 56-years-young Steve Sims. Using feature stories, short-form segments, and interstitials, brassTV mixes relevant information about money with the straightforward, younger voice brass is known for in brass|MAGAZINE.
The pilot episode documents the launch of the brass|STUDENT PROGRAM and Bryan’s tour through five New York state high schools. The feature story goes behind the scenes of a brass|MAGAZINE cover shoot in Portland, Oregon, with 26-year-old jazz saxophonist and Katrina refugee, Devin Phillips. Throughout, brassTV is interspersed with usable information about the money side of life in short segments including StartingLine and the brass MoneyMinute.
Part Mad Money brashness, part Orange County Choppers family business, and part Neil Cavuto interview, brassTV will create an innovative way to inform, yet entertain young adults while packaging the show in a fast-paced, digestible MTV format.